Cookie Policy

What tools do we use?

What do we use it for?

Google Analytics

We use Google Analytics, a web analytics service provided by Google. Google Analytics uses "cookies" that allows us to analyze the use of our website and to compile reports on website activity and internet usage. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. You can prevent collection and storage of data by Google Analytics by installing the Browser Add-on Google offers here.

Google Optimize

For testing the effectiveness of different designs of our website, we use the service Google Optimize which is offered by Google. During tests, multiple versions of a same page or feature are built and presented to random groups of visitors to our website. The aim of the experiments is to determine which version performs best and roll it out to the entire website. For this purpose, Google Optimize uses several cookies in order to make sure a visitor in a specific test group, gets offered the same page/feature. All information collected during such a test is stored in a pseudonymized user profile within Google Analytics. For further details, please see Google Optimize's Privacy Policy. You can opt-out from Google Optimize experiments via this opt-out link.

Webtrends Analytics

The service Webtrends Analytics is a web analytics service provided by the company Webtrends. For analytic purposes, Webtrends Analytics uses cookies. The information generated by the cookie is transmitted to a Webtrends server in the USA and stored there. We will use this information to evaluate the use of the website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage. For more information, see the Webtrends privacy policy. Data collection and storage by Webtrends may be discontinued at any time via this opt-out link.

Usabilla

To collect onsite feedback and run onsite survey's (campaigns) we use a service offered by Usabilla. During a campaign, Usabilla may store cookies on your device to ensure that the right users see the right campaign at the right time. When you provide us with your feedback or participate in a campaign, the following information may be collected and transferred to the servers of Usabilla: operating system, device type, browser type and version, viewport or screen size, browser language, page load time, URL, referrer-link, total time spent on the page or in a campaign, email address if provided, scores and responses you have provided in the feedback forms.

Hotjar

Hotjar is a service that allows us to analyze your behavior when visiting our website (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and allows you to provide feedback to us on how you have experienced our website. Hotjar does this by combining both analysis tools and feedback tools. By using these tools, the functionality of our website can be improved, be made more user-friendly and more valuable and simpler to use. For these purposes, Hotjar uses cookies and other technologies to collect data regarding your behavior and device (in particular device's IP address (captured and stored only in pseudonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy. You can opt-out from collection and storage of this data at any time via this opt-out link.

Visual Web Optimizer

For testing the effectiveness of different designs of our website, we use the service Visual Web Optimizer (VWO) which is offered by the USA based company Wingify. During tests, multiple versions of a same page or feature are built and presented to random groups of visitors to our website. The aim of the experiments is to determine which version performs best and roll it out to the entire website. For this purpose, VWO uses several cookies in order to make sure a visitor in a specific test group, gets offered the same page/feature. All information collected during such a test is stored in a pseudonymized user profile. For further details, please see VWO’s privacy policy. You can opt-out from VWO experiments via this opt-out link.

Bazaarvoice (Ratings & Reviews)

Reviews and other data is being displayed on our website to inform you of the quality of our products according to previous buyers. As a buyer, you can submit reviews, and comment on or rate goods, products and services. For this purpose, we use the service Bazaarvoice (Ratings & Reviews). If you decide to submit a review form, you may enter certain information about yourself in order to give readers an idea of the reviewer profile (such as name, location, age, gender, using our product since, and your ‘favourite beverage’). The information you supplied will be used across the Bazaarvoice network. Therefore, please do not include any information you do not to share with the general public. For further details. please see the Bazaarvoice privacy policy. You can opt-out from data use by Bazaarvoice via this opt-out link.

What tools do we use?

What do we use it for?

etracker

We use technology from etracker to collect and store data for marketing research and optimization purposes. User profiles can be created under a pseudonym from this data, for which cookies may be used. The data collected using etracker technologies will not be used to personally identify the visitor of this website and will not be merged with personal data of the bearer of the pseudonym without the separate consent of the person concerned. The collection and storage of data can be objected to at any time via this opt-out link.

BlueConic

To analyze your click behavior when visiting our website and other channels, we use the technology Customer Data Platform (CDP) from the company BlueConic. For this purpose, BlueConic stores a first-party cookie, and when allowed by your browser also a third-party cookie, on your device - which contains a unique identifier. Based on the data which can be retrieved from these cookies, a visitor’s profile is built with the goal to personalize content on our website including advertisements, and emails we might send.

Within CDP we can decide to use external trackers which will allow us to track your activity outside our website, to see for example when a newsletter, e-mail, or web page has been viewed or whether a hyperlink has been clicked. These trackers might also be used in our social channels, like Facebook, Twitter etc. to be able to recognize the social origin of visitors to our website.

Google Advertisement Services

On our website we use Google’s Advertisement Services DoubleClick (Floodlight), Google Analytics Audience and Google Dynamic Remarketing. These services help us measure and improve the effectiveness of our online advertising campaigns. For this purpose, Google uses cookies. These cookies enable Google to gain insight in the way you interact with the content on our website, and to show advertisements which might be relevant to you. For further details, please see the Google privacy policy and this page if you would like to opt-out from this type of advertisement.

Facebook Advertisement Services

For the purpose of online advertising, we use the service Facebook Custom Audiences. When using Custom Audiences, a hash of some of your usage data may be submitted by us to Facebook in order to match it with Facebook’s user database. If you are a Facebook user, this service allows us to show you our advertisements within the Facebook platform. To measure the effect of these campaigns, a pixel is used on our website. For further details, please see the Facebook privacy policy. You can always opt-out from data use by Facebook via this opt-out link.

Bing Ads

On our website we use Microsoft’s service Bing Ads. This service helps us measure and improve the success of our online advertising campaigns. For this purpose, Microsoft uses cookies. These cookies enable Microsoft to gain insight in the way you interact with the content on our website, followed by showing advertisements across the Internet which might be relevant to you. For further details, please see the Microsoft privacy policy and this page if you would like to opt-out from this type of advertising.

AppNexus

The service AppNexus offers us the opportunity to measure your behavior on our website, subsequently followed with advertisements across the Internet based on this data. For these purposes, AppNexus uses cookies and similar technologies on our website. For further details, please see the AppNexus privacy policy. You can always opt-out from internet-based advertising via this opt-out link.

What tools do we use?

What do we use it for?

Facebook Social Plugins

Plugins used include those of the Facebook social network. The Facebook plugins can be recognized by the Facebook logo or the so-called "Like-Button" on our website.

When you make use of the plugin, it establishes a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site. If you click on the Facebook "Like-Button" while you are logged in to your Facebook account, you can link the contents of our pages to your Facebook profile. As a result, Facebook can assign the visit to our pages to your user account. We expressly point out that we, as the provider of this website, are not aware of the content of the transmitted data and its use by Facebook. Further information can be found in the Facebook privacy policy. If you do not wish Facebook to associate or associate your visit to our website with your Facebook user account, please log out of your Facebook user account.

Facebook Connect

Our website supports the login service "Facebook Connect". The use of this feature is up to you. If you are registered on Facebook, you can use the Facebook Connect function on our website to log in to our website without having to register with us, and without having to enter the data required for registration on our website. In order to enable this function, your browser already retrieves corresponding scripts and buttons (buttons) on the first loading of our page from Facebook servers, via which the Facebook Connect function can be activated.

If you use the Facebook Connect feature on our website, Facebook will provide us with information about you. This provision of information is initiated by the fact that you are forwarded after pressing the Facebook Connect function on our page on www.facebook.com and asked there by Facebook for permission, to grant access to basic information (your name, your Profile photo, your gender, your network, your user ID, your friends list, your date of birth and other information you share with friends) and whether we can send you e-mails. If you give your permission, Facebook will provide us with this information. Then a data comparison takes place, whereby we will only store the data that we would normally collect when registering on our site for the purpose of providing our tele media service (name, first name, date of birth, country, place of residence, e-mail address). In addition, the Facebook-submitted Like status and the Facebook ID are saved. Further information can be found in the Facebook privacy policy.

Twitter

In addition, we use the functions of Twitter. If you use Twitter and especially the function "Re-Tweet", Twitter links your Twitter account with the website you use. This will be announced to other users on Twitter, especially your followers. In this way, there is also a data transfer to Twitter.

Please be aware that we are not informed by Twitter about the content of the transmitted data or about further data usage. You can find more information in their privacy policy. You can change your privacy settings in your Twitter account.

Pinterest

In some case we offer the services of Pinterest. The services can be recognized by the "Pin it!", "Pinterest" character or the graphic representation of the letter "P”. We would like to point out that we, as the provider of this website, are not aware of the content of the transmitted data and its use by Pinterest. You can find more information on data collection, evaluation and processing by Pinterest in their privacy policy. You can change the settings for storing your data, even without having an account with Pinterest, via this link.

Youtube (embedded content)

On pages with embedded YouTube videos, or links thereto, several cookies may be placed by YouTube when visiting these pages. These cookies will be used to store your preferences such as preferred languages and help YouTube determine your bandwidth. Further information can be found in the Google privacy policy.